Big packaging. Small footnotes. Read the part that actually tells you what you get.
The purchase question
Don’t take multivitamins for longevity or heart protection
Over 14000 male doctors took multivitamins for eleven years. The number of serious heart and vascular problems, as well as deaths, was virtually identical between those who took them and those who didn’t. When nine separate clinic…
A confident sentence is not a source.
Turn the evidence over.
Guide 4-1 · Author's grade A
Write “what to do” as “if… then…”
Change “I plan to do this” into “If I sit at my desk at 8 a.m. on Tuesday, I’ll start by writing the introduction.” Across 94 separate studies, people who used this phrasing were far more likely to achieve their goals — this effect is moderate to lar…