Obtaining a license for online cultural activities is required to run live streams; private companies rarely qualify for the permit needed to distribute audiovisual content

To host live streams or game commentary sessions, you must secure a provincial-level Online Cultural Activities License that explicitly lists “online performances” among its permitted activities. Approval is granted within 20 days, and the license stays valid for three years. All recorded streams must be retained for a minimum of 60 days. Operating without this license results in immediate suspension, warnings, and fines up to 30,000 RMB; repeat offenders face inclusion on a cultural industry blacklist. A separate permit is required to distribute audiovisual content online, and only state-owned or state-controlled organizations may qualify for it.

The so-called “Online Cultural Activities License” governs whether one may earn money via live streams or game commentary. It is issued by provincial-level cultural authorities within 20 days of application and remains valid for three years, after which renewal must be requested at least 30 days prior to expiration. The separate Audiovisual Content Distribution License determines eligibility to publish programs online; it mandates that applicants be wholly state-owned or state-controlled entities — private firms essentially cannot obtain it.

Securing the proper licensing framework ensures legal operation within China’s digital media sector while avoiding punitive measures. Compliance safeguards both business continuity and reputation by adhering to stringent regulatory standards governing online cultural activities and audiovisual distribution.

Detailed licensing requirements are comprehensively outlined in official directives issued by seven government departments. Platforms monetizing live streams must additionally secure ICP registration — a mandatory filing process administered by China’s Ministry of Industry and Information Technology. Entities distributing audiovisual content must obtain the requisite Audiovisual Content Distribution License or complete applicable registration procedures. News publishers require a separate Internet News Information Service License. Note that the 2011 version of the Interim Provisions on Internet Cultural Management, republished by China’s Government Portal in 2025, remains unamended; current compliance references must be drawn from the Ministry of Culture and Tourism’s latest official texts.

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