When offering auto-renewing subscriptions, display prominent reminders before enrollment and prior to each billing cycle, and ensure cancellation options are easily accessible

When selling auto-renewing memberships, operators must display conspicuous disclosures before initial user signup and prior to each recurring charge date, allowing consumers to make an explicit choice. Platforms must provide an easily discoverable, simple mechanism to cancel or modify recurring subscriptions at any time without charging unreasonable cancellation fees. Silent automatic renewals can incur administrative fines between 1 and 5 times the illegal gains, or up to 300,000 RMB where no illegal gains are established.

Free. Clearly describe recurring terms on subscription enrollment pages, dispatch an automated notification prior to each renewal deduction, and provide an unambiguous one-click cancellation button in user profile settings. The commercial friction is that a subset of users may choose to cancel upon receiving renewal reminders.

Under Article 18 of the Measures for the Supervision and Administration of Online Transactions, businesses offering services via auto-renewal or auto-extension must conspicuously alert consumers prior to service initiation and prior to each automatic renewal billing date, allowing the consumer to decide autonomously. Throughout the active service period, providers must offer prominent, simple options for consumers to cancel or alter subscriptions at any time without imposing unreasonable fees. Article 10 of the Regulations for the Implementation of the Law on the Protection of Consumer Rights and Interests establishes identical statutory notification requirements. Failure to provide mandatory renewal notifications incurs administrative orders for rectification, formal warnings, confiscation of illegal revenue, and fines ranging from 1 to 5 times the unlawful proceeds (or up to 300,000 RMB in the absence of unlawful revenue). Serious violations may lead to business suspension or business license revocation. Failing to provide convenient cancellation interfaces incurs correction orders and administrative fines up to 30,000 RMB.

Statutory rules do not dictate the exact visual UI layout for "prominent reminder," but standard compliance practice is dispatching a dedicated SMS, email, or in-app push notification 5 days before each billing renewal and preserving system delivery logs. For end-user steps to cancel existing automated subscriptions, see Chapter 5, Rule 1.

国家市场监督管理总局 (2021, 2025 修正). 网络交易监督管理办法（总局令第 37 号，第十八、四十一条）. https://www.samr.gov.cn/zw/zfxxgk/fdzdgknr/fgs/art/2025/art_4b47c79b8d994a42bba4835997688faa.html ; 国务院 (2024). 消费者权益保护法实施条例（国务院令第 778 号，第十条第二款、第五十条）. https://www.gov.cn/zhengce/zhengceku/202403/content_6940159.htm